Hey guys. After much soul searching, I have decided to lower the prices of my original paintings. This goes against the advice of many of the leaders in art business. Ideally, you pick a number and the only direction you are allowed to go is up. Someday this will be true of my work, but for the time being this is the choice I have made.
Every year, I seek to improve my art, so that each new piece I put in front of you is my absolute best in the moment. As such, the price should go up, because I am always delivering better than I delivered before. However, this year I intend to live solely off my artwork. No side gigs, no full time job to supplement my art habit. I realized that last year I had priced myself out of the market, creating pieces that were admired by many but affordable to few. This led to a LOT of compliments and very few sales. I need to turn that around.
I recognize that to some, the new prices of originals on my website are still a little high, but I do have to account for the hours I put into each piece (anywhere from 6 to 36, depending on size and level of detail), not to mention the cost of my education that got me this far, studio fees and so on. If my work is still out of range, I have fine art prints available.
I have partnered with Fine Art America, an international company that specializes in providing prints on demand for artists like me. Once you choose the design, you have a plethora of papers, canvases and other substrates to print on, as well as frames and mats of all sizes and colors. They even do things like throw pillows, phone cases and duvet covers. They have their base printing prices and I set the markup. Those two numbers combined add up to the price you see when you place your order.
If you have ordered custom portraits from me before, those rates have not changed, so your piece is still as valuable as it was before. There is something special about family portraits and I want to continue to make those available to as many people as I can. So, if you have been on the fence about buying art from me, hopefully my work is now in your range.