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What I Learned from Doing Festivals – Part One

Hi everyone! It has been AGES since I’ve written to you here. I will admit that I had a bit of a writing slump this past year. I had a hard time putting words together. But I am back now and I have some things I am excited to tell you about!

For now, I want to talk about art fairs and festivals. Now, if you have been following me on social media, you will have seen that I have done a few this year. The most recent of these was the Colorado Black Arts Festival this past weekend. Three days in the hot sun, sharing my art with my community. This was my fourth year and, as always, it was exhausting and exhilarating.

During these things, I get to connect one-on-one with hundreds of people, a few minutes at a time. I get to learn what people value in my work and what they wish to see. Likes on social media don’t quite convey the same thing. I can see where eyes linger, breath is held and bodies react and I know instantly which pieces resonate with which people.

I also learn about pricing. If I put a painting up for sale on my website, I don’t get much feedback. I don’t know why someone didn’t buy it. When someone tells me, “someday I will be able to afford your art”, I get a better understanding of what is going on. In the beginning, I brought large paintings for high prices, thinking that with one or two sales, I would meet my financial goals. This thinking was not wrong, per se. It’s just that there is a barrier to entry for many people. Now, I take prints, posters and smaller works of art that I am happy to keep under $200. Sure, I now have to make more sales to see the numbers I’d like to see in my bank account, but I am building my patron base.

It being my fourth year at the Colorado Black Arts Festival means that people who go every year now look for me. They say things like “I hoped you’d be here this year”. Often, these are people who bought something from me the year before and are looking to add to their collection. This is incredibly valuable. Any business owner knows that your best customers are the ones who come to you again and again. Now I have repeat customers.

In watching the older artists, I learned the value of nurturing these relationships. A woman who has been going to the Black Arts festival for over 30 years told me that she sold 18 paintings in a single day! THAT is where I want to be.

Check out some of my photos and videos from the weekend. Feel free to ask me any questions about getting into festivals, booth setup, or anything that comes to mind.

SOLD!!
SOLD!!
SOLD!!
SOLD!!
SOLD!!